In an interesting conversation with a fan, Oppo’s Chief Product Officer reveals why smartphones are becoming less and less interesting. The netizen asked, “Why do I feel like cell phones aren’t as fun as they used to be? In the past, mobile phones had many shapes and distinctive features, but now they feel the same.” According to Liu Zuohu, the application scenarios for mobile phones in the past were “single”. At that time, mobile phones were mainly used for making calls and sending text messages. Also, the smartphone ecosystem was also very weak at the time. Thus, form and hardware moved into the focus of users.
Cell phones have come a long way
With today’s smartphones, application ecology is key. When users use mobile phones, they actually use different APPs in their own circle of life. The innovative ideas and ideas of various manufacturers are also based on these application scenarios. How to make the homogeneous application combination more meaningful for your own products and product ecology is the key to the current competition. Mr. Liu concludes that what users call fun is software, but making the product yourself is still very interesting. From Liu Zuohu’s words, we can see that excellent hardware + good environmental software experience is the key to “fun”.
Oppo is one of the few brands trying to bring interesting devices to the market. Oppo’s next-generation foldable smartphone, Oppo Find N2, will bring new breakthroughs in software ecology. With its flagship hardware configuration, it should be able to match the “fun experience”.
ColorOS has already made some innovative interactions with the Oppo Find N. For example, with split APP browsing in Oppo Find N, when opening some e-commerce APP, split browsing is active automatically, half of the screen can be used to display the product list and the other half can be used for details of the product.